Marketing Budget Calculator
We are a specialist agency based in the UK helping companies worldwide generate consistent returns from their marketing investment.
This calculator is designed for businesses that:
- Need only 6-12 high-value clients per year
- Have high project overheads (i.e. machinery, materials)
- Work on premium projects (i.e. landscaping, building, consulting)
Note: For high-value, low-volume businesses, the CAC-based approach may result in a similar percentage to traditional models (10-15% of revenue), but it's more precise because it directly links your marketing spend to the actual number of clients you need and the profit they generate.
👥 Client Portfolio
Enter ALL your typical annual clients (e.g., if you need 6-8 clients per year, enter 6-8 rows)
Important: Enter each individual client project to get an accurate annual marketing budget
| Client | Project Value (£) | Project Costs* (£) | Profit (£) | Action |
|---|
*Project Costs = Materials + External specialists + Machinery
Excludes: Insurance, staff wages, rent, admin (business overheads)
📈 Key Metrics
🎯 Marketing Settings
ℹ️ Target Clients
Based on clients with values entered: 0 clients
Add values to more clients above to increase this number
When to Choose Each Ratio:
The theoretical industry benchmark. Best for businesses with low overheads and strong cash flow. Results in 20-25% of revenue on marketing.
Recommended for most project-based businesses with typical overhead costs. Results in 12-18% of revenue on marketing.
For businesses with significant fixed costs (expensive equipment, large premises, multiple staff). Results in 8-12% of revenue.
For businesses with very high operational costs requiring maximum profit retention. Results in 5-10% of revenue.
💷 Annual Business Overheads
Fixed costs that don't vary with individual projects
Directors, employees, contractors
Public liability, professional indemnity
Office, warehouse, storage costs
Electric, gas, water, internet, phone
Accountant, legal, banking, software
Office equipment, vehicle costs, depreciation
Travel, training, memberships, other fixed costs
📊 Marketing Budget Recommendation
Annual Marketing Budget
📈 Net Profit Analysis
Available for investment, dividends, or reinvestment
With 0 Target Clients
*After all overheads (including all salaries) but before tax.
This sum can be reinvested for growth or distributed to shareholders, bonuses, etc.
Profit Margin Analysis
Key Insights & Solutions
Scenario Analysis
Compare marketing budgets across different profit:CAC ratios
| Ratio | Type | Max CAC | Annual Budget | Monthly Budget | Net Profit |
|---|
