Clarify Your Message
At Frog Marketing we know that you want a pipeline filled with the right clients.
In order to have that, you need messaging that really connects with your ideal customers and helps them understand exactly what you can do for them. The problem is when you’re close to your business and know it inside out, what you think is going to drive sales doesn’t always resonate with potential customers. This is frustrating when you know you have real and genuine value to offer.
We believe that businesses with valuable services shouldn’t lose customers simply because their message doesn’t connect.
That’s why we help clients to get their marketing back on track using a proven framework which has helped thousands of businesses to clarify their message and grow their business.
When Your Messaging Connects
The Right Customers Get In Touch
No more tire-kickers or wrong-fit enquiries. When your messaging is clear, you attract people who actually need what you offer and are ready to invest.
Marketing That Actually Moves The Needle
Stop wasting budget on campaigns that don't connect. Clear messaging makes every marketing pound work harder - from your website to email campaigns.
Confidence In Every Conversation
Know exactly what to say about your business. Your team becomes confident talking about what you do because the message is crystal clear.
When you have a messaging disconnect
Many of our customers come to us with problems like these:
- Team struggles to explain your value: Everyone says it differently, confusing potential customers
- Marketing spend without results: Campaigns that consume budget but don’t move the needle
- Wrong customers getting in touch: Wasting time on prospects who aren’t the right fit
- Unreliable pipeline and cashflow issues: Not hitting monthly targets because enquiries aren’t flowing
- Losing sales through poor messaging: Good products shouldn’t be held back by lack of clarity
We Can Help Transform Your Messaging
We specialise in taking you from:
- Vague, unclear messaging that doesn’t resonate
- Feeling unclear and lacking confidence about what you’re saying
- Struggling to find the right words
TO
- Customers understanding exactly what you offer
- Confident you’re getting your message right
- Words that connect and convert
Trusted Three Step Process
We understand how frustrating it is when you struggle to find the right words, that’s why we have a simple process that makes it easy to work with us.
Schedule A Call
We'll discuss your goals, challenges, and what is and isn't working right now. This is a strategic conversation about your messaging challenges and how we might be able to help.
Get Messaging That Connects
We work with you to create a clear messaging strategy from which we create the words that will really connect with your ideal customer, using the proven StoryBrand framework.
Grow Your Business
Onboard your new clients and watch your business grow as your clear messaging helps customers understand exactly what you can do for them.
Why Businesses Trust Our Messaging Expertise:
Certified StoryBrand Guide
One of less than 15 in the UK
Financial Times Recognition
Top UK marketing consultancy 2 years running
Proven Framework
Helped thousands of businesses worldwide
“I have never spent so much time just focused on discussions around why our customers buy from us - teasing out points that I would never have considered if I had done this myself. It also highlighted how bad my industry is in how they promote electric vehicle training.”
Get Messaging That Converts
Messaging & StoryBrand Questions
What exactly is the StoryBrand framework and why does it work so well?
StoryBrand is a psychology based communication framework developed by Donald Miller and modelled on the universal story structure humans have used for thousands of years. It works because it mirrors how people naturally process information and make decisions. The framework focuses on clarity and positioning your customer as the hero of their own story, with you as their trusted guide helping them overcome challenges and achieve success.
How is this different from just hiring a copywriter?
A copywriter is focused on crafting words from the principles of your messaging. Strategic messaging using the StoryBrand framework goes much deeper – it gets to the fundamentals of why your ideal customers actually buy from you, using psychology and proven narrative structure to create messaging that connects to your customers on a very deep level.
Can't I just read the book and implement this myself?
You can absolutely develop messaging yourself. Donald Miller’s “Building a StoryBrand” book provides the framework, and some businesses implement it successfully.
The challenges come with objectivity and experience. When you’re inside your business, you have blind spots about what’s actually important to customers.
Professional implementation provides outside perspective, proven processes, and experience with what actually works in practice, where people tend to get it wrong and where people typically get stuck.
If you want your team to be able to take on the messaging long term, we can work with them to help them become proficient in applying StoryBrand to your messaging, once the fundamentals are in place.
How long does the messaging process take?
Most messaging projects take 3-6 weeks from discovery to final delivery. This includes our deep-dive discovery session, BrandScript development, wireframe creation, and refinement based on your feedback. We don’t rush this process because getting your core message right is foundational to everything else you’ll do in marketing and sales.
What makes someone struggle with their messaging?
The biggest challenge is that when you know your business inside out, it becomes incredibly difficult to explain it clearly to someone who’s never heard of you before. You know every feature, benefit and nuance but customers don’t need all this – they just need to know if you can solve their problem. Amazing businesses with fantastic products shouldn’t be held back by poor messaging and a lack of clarity.
Will this work for my industry/business type?
You’re a long way from me. Can we still work together?
Yes! So much business is conducted remotely these days. We can use Google Meet, Zoom or Microsoft Teams, whatever works.
And if we need a more involved strategy day or team session we are very happy to travel.
Our initial onboarding meetings often take place in person and we are happy to travel to you or host you at either of our locations in Wallingford or Cornwall. We also have access to some lovely offices across the UK so it’s easy to find a destination that works.
