Ask ten marketing consultants what you should spend on marketing and you’ll get ten different answers. Ask your finance director and you’ll get ‘as little as possible. But the truth is, there’s no magic number that works for everyone. There are however proven frameworks, industry benchmarks, and strategic approaches that

Creating a strategy for marketing can feel overwhelming. You know you need one, but where do you even start? What should you be thinking about? And how do you make sure you’re not missing something crucial? The truth is, most businesses don’t struggle with developing a strategy for marketing because

If you’re considering investing in a marketing strategy but you have questions, you’re not alone. Ultimately what you’re getting is a blueprint for growth, or whatever your goals are, but you are still making an investment in something that doesn’t have an immediate correlation to ROI. If you are considering