From Struggle to Success
We believe that marketing should have one fundamental purpose: to generate more income than you spend.
Marketing ROI can feel elusive. Despite working with various agencies, trying different strategies, and having talented teams in place, many businesses still struggle to see consistent returns from their marketing investment.
We understand this challenge because we’ve navigated it ourselves.
For years, Frog Marketing had built a solid reputation through local networks and referrals. We’d even been recognised by the Financial Times as one of the top UK marketing companies for two consecutive years. But we knew there was more we could offer our clients.
We wanted to help businesses thrive as industry leaders, grow their market share and have the ability to expand in whatever direction they chose. Our existing approach simply wasn’t enough.
We needed a proven, repeatable framework to deliver consistent, measurable results.
The framework game changer
Frog Marketing founder Sarah Edwards discovered Donald Miller’s StoryBrand framework, and it fundamentally shifted our entire approach.
After 20 years in marketing – working across organisations like Thames Water, WaterAid, Reuters Institute, and RM – Sarah had seen countless marketing strategies and frameworks come and go. But this was different.
The StoryBrand framework addressed the core issue most businesses face: they’re communicating without a clear, customer-focused strategy.
We finally had a proven system for creating marketing that consistently converts.
The decision to become a Certified StoryBrand Guide and train with Dr. JJ Peterson transformed not just our methodology, but the measurable results we could deliver for clients.
We gained access to a system backed by behavioural psychology – one so effective that elite universities now teach it as part of their curriculum.
From insight to systematic results
The journey from inconsistent marketing results to predictable growth taught us something crucial: the problem isn’t usually lack of effort, budget, or even creativity. It’s lack of strategic clarity.
This insight became the foundation of everything we do at Frog Marketing. Implementing the StoryBrand framework has taken what we can offer to an entirely new level.
Our founder
Why experience matters.
Sarah’s two decades in marketing weren’t just about learning techniques – they were about understanding the real challenges businesses face when trying to achieve sustainable growth.
From working with large corporations to helping ambitious smaller businesses scale, she’s seen what works, what doesn’t, and why most marketing efforts fail to deliver consistent ROI.
But it’s the hands-on experience that makes the difference. Sarah has personally developed email campaigns, SEO strategies, PPC campaigns, and designed and built websites. This means when she’s developing messaging or strategy, she’s considering all the nuances – how the message will work across different channels, what technical constraints might affect implementation, and how each element connects to drive measurable results.
Today, Sarah has built a team of specialists who focus exclusively in these areas. Her comprehensive working knowledge informs the strategic direction, while the team takes execution to the next level.
It’s the combination of strategic oversight from someone who’s implemented across all channels, with specialist expertise that delivers exceptional results.
This experience, combined with StoryBrand certification, creates something powerful: a guide who’s not just learned the theory, but has walked the path from marketing inconsistency to marketing that delivers predictable business growth.
What's different about working with Frog Marketing
We don’t chase the latest trends without a purpose and we don’t hit and hope.
We do:
- Clarify your message so it resonates with your ideal customers and drives action
- Create marketing strategies that maximise your budget while targeting the growth you’re aiming at.
- Create conversion-focused digital tools that systematically turn visitors into leads and leads into customers.
Our approach is built on a simple truth: when your message is clear and strategically deployed, your marketing works. When your marketing works consistently, your business grows predictably.
What this means for your business
If you’re frustrated with marketing that consumes budget without delivering clear ROI and tired of seeing competitors gain market share, know this doesn’t have to be the story.
If you’re ready to implement marketing that consistently drives business growth, we can help.
We’ve navigated these same challenges. We’ve felt that frustration. And we’ve developed a systematic approach that we can share with you.
If you’re ready to implement marketing that delivers predictable business growth, get in touch to discuss your challenges and explore whether we’re the right fit to help you overcome them.
