Baseline Clarity
Understand what's working and what isn't. Know which data matters and what it's telling you, so your strategy is based on facts, not guesswork
Strategic Prioritisation
Get quick wins first. Identify high-impact activities that deliver results fast, then layer in longer-term strategies while momentum builds
Focused Investment
Make smart choices about where to invest your time and budget - from which channels to use to how AI fits in safely and effectively.
If your marketing feels like guesswork, you're not alone
Many businesses are trying everything – posting on social, running ads, sending emails – but not seeing the results they need. The problem is there are so many different options, and implementing them all is costly in time and resources. Before working with us, many of our clients were struggling with challenges like these:
- Lots of activity but not enough meaningful results
- Difficulty interpreting data and analytics that should inform strategy
- Unclear which channels are right for their business
- Knowing they should use AI but unsure how to do it effectively and safely
- Wasting budget on tactics that aren’t moving the needle
There’s often a common thread to these challenges. Without asking the right questions about your business and understanding what your data is really telling you, it’s hard to know what you should be doing versus what you could be doing.
How we help
We understand that trying to build a strategic marketing plan for your business can feel like trying to read the label from inside the jar. Getting clear about what needs to happen when you’re in the business can be very hard.
That’s why we begin every strategy session by asking a carefully curated list of questions that we’ve honed over 20 years of marketing, and informed by some of the best minds in the business.
With 20 years of marketing experience and StoryBrand certification, we’ve helped countless small businesses get clear about what they need to do and in what order.
Our Strategy Development Framework:
A systematic process we’ve developed and refined over the last two decades, our strategy development consists of three core investigative phases:
Strategic Questioning
A carefully curated list of questions dig deep to uncover what's really going on in your business - identifying challenges, priorities and goals and the wider context of what is happening in your market.
Current State Assessment
See where you stand right now. We audit your existing marketing capabilities to identify what's working, what gaps exist, and whether your current activities align with where you want to go.
Data Analysis & Diagnosis
We analyse your data to validate (or challenge) your assumptions about what's holding you back. Often, we uncover hidden problems you didn't know existed - and unexpected opportunities you're not capitalising on.
Following this investigative phase you get a comprehensive strategy document that includes:
Tailored Solutions & Timeline
Based on your financial reality and desired outcomes, you get a phased approach prioritising quick-win actions for immediate impact, then sequencing longer-term strategies that build on early momentum.
Marketing Tools Integration
Clear guidance on where AI and emerging tools genuinely add value, how to integrate them into your workflow safely, and where human strategy and creativity remain essential.
Clear Implementation Plan
Actionable next steps we can implement for you, deliver alongside your team, or hand to your in-house team or agencies to execute independently.
Why Businesses Trust Us To Build Their Strategy
Certified StoryBrand Guide
Less than 15 in the UK
Financial Times Recognition
Top UK marketing consultancy 2 consecutive years
20 Years of Marketing Experience
Helping businesses grow, through different trends and platform changes
“I have never spent so much time just focused on discussions around why our customers buy from us - teasing out points that I would never have considered if I had done this myself. It also highlighted how bad my industry is in how they promote electric vehicle training.”
Our Three-Step Plan to a Clear and Focused Marketing Strategy
Step 1: Discovery Call
We discuss your current challenges and goals to understand your situation and determine if we're the right fit to work together.
Step 2: Strategy Development
We dig into your data, audit your current marketing, ask the right questions, and create your comprehensive marketing strategy - complete with prioritised actions, timeline, and budget recommendations.
Step 3: Strategic Roadmap
You walk away with a clear, actionable plan to achieve your goals - ready to implement with us, your team, or your existing agencies.
Messaging & StoryBrand Questions
How much does a marketing strategy cost?
Strategy projects typically range from £3,500 to £10,000+ depending on complexity. We’ll provide a detailed quote after the discovery call. This allows us to assess things like the level of help you need, the amount of data to review, the number of different customer types you want to target and the number of people/ teams that might be involved in delivering the strategy.
If you’d like to find out more about cost and whether strategy is right for, we have more detail here.
How long does it take?
Do I implement this myself, or will you help?
I already work with a marketing agency. Can you still help?
Is this really going to help me move forward? Why not just start doing something now?
Taking action feels productive, but taking the wrong action is expensive. We’ve worked with dozens of businesses who spent months working incredibly hard on activities that didn’t move them towards their goals. A clear strategy ensures that when you do take action, it’s the right action. Our process identifies quick wins you can implement immediately while building towards longer-term goals. You don’t have to choose between thinking and doing.
If you want to know more about this or have other burning strategy questions, take a look at this article.
What if my business is too small for formal strategy?
If you’re spending any money or time on marketing, having a strategy will generally make both go further. If your budget for marketing doesn’t support having someone create a strategy for you, why not have a go yourself? We have a couple of great resources that will help. Start here.
