With the sheer volume of things to read these days your copy has to be compelling, well written and error free. But there’s more to it than that – it has to connect with your customers.
In fact it has to speak to them, it has to resonate, in the words of Greg Wallace: “That has flicked every one of my switches”. That’s the reaction – right there.
At the heart of copywriting is knowing the audience you are writing for, but it’s more than that. It’s the business brand, the ethos, and for small business owners and sole traders, their personality and how they like to phrase things.
Yes the copy has to speak to people. Yes it has to sound natural, or snappy, or dreamy or whatever it is you are aiming for. However it also has to be authentic. It has to represent you as a business, a person or an organisation – and that is the bit we will get right for you. We will also nail the rest of course!
If you would like to call for an informal discussion or set up a meeting to talk about how we can help, please do get in touch.
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…with questions about our services or just a bit of informal advice