Search Engine Optimisation (SEO) is about making sure your website can be found by your target audience. It is a relatively simple formula. You are looking for a phrase, known as a keyword, that has a good amount of monthly traffic (visitors), with low competition and good commercial intent. 

Competition is really measured in two ways. Firstly the amount of other websites trying to attract visitors with these terms, and secondly the budget and resources available to these competitors.

Commercial intent is using a keyword string that will attract the right kind of visitors, who are ready, able, and willing to invest in your service/ product.

Put simply, ranking well on Google means more potential customers coming to your site. When they reach your site we can ensure that the mechanisms are in place to give you the best chance of converting them from visitors to leads and then actual customers. 

This means more business.

The visibility created by SEO lasts for as long as you are ranking. In terms of timescales this means 24 hours a day – imagine the budget you would have to pump into Google Adwords to rank for a phrase 24 hours a day. It is also worth noting that not only are organic listings are seen as more credible, which builds trust in your brand, but they are likely to get a higher click through rate than paid ads.

Firstly we talk to you about your business and customers. This is an in depth look at where they come from, and how and why they do business with you. This is fundamental in understanding how to optimise your site, providing us with information about how people will be searching for your products and services.

Next we create a report on your current rankings, traffic and other search engine criteria to evaluate the performance of your website. This will identify positive and negative aspects of your site and include off site factors such as your backlink profile. A baseline report is always a good start point for any SEO project in determining the direction of any new strategy. We use industry standard SEO tools such as Moz to ensure the accuracy and usefulness of the data we collect.

Once we understand your website and market sector we we develop a strategy which we would advise to be carried out on a monthly basis. SEO is an ongoing never ending process because the moment you stop (and your competitors continue), you will begin to fall behind the competition.